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Month: October 2019
A quick view of industry specific problems solved with design by the awesome team at Abstrak.
Trackuity, THE Real Estate Marketing Lead Generation Optimizer You Can’t Live Without
Once a visitor has shown interest in a property, our smart algorithms get a first idea of what the user might be looking for. Then, the customer is prompted with relevant properties, which leads to better and more lead generation. Trackuity makes the real estate marketers’ life easier and more fun, enabling them to steer to get exactly the results they’re after.
Read More1h-2h-3h-4h, over. Imagine a 4 hour workweek!
“The 4-hour workweek” by Timothy Ferris inspired Quentin Poulaert, Unreal (C++) developer at Around Media and Prompto, to rethink his work goals and make a fresh start. In the interview that follows, Quentin shares his journey from a 45 hours workweek via a timeout in New Zealand to a more conscious working style at Around Media.
Read MoreHow to Grow a Startup With a Tight Budget
Running a startup is not a walk in the park, especially when you are on a tight budget. Pieter Van Hoorne and Wannes Vanspranghe, Co-CEOs of Around Media, know all about it. In the interview that follows, they share their experiences, explain why perfectionism is not something to strive for, and reveal how communication and transparency have made the company grow.
Read MoreWhen Growth hacking meets Marketing
Will there still be classical marketing in the future? Which will be the next growth hacking masterpiece? And are you daring and number obsessed enough to become a growth hacker? In the following interview we discuss with our CMO, Noémie Benoit the meaning, purpose and benefits of growth hacking.
Read MoreThe Perfect Call-to-Action for Your Real Estate Website
When you work in real estate, you want your CTAs to reference the properties you’re selling or renting. Transforming the visitor on your website into a lead is of course your end-goal.
Read MoreThe Dilemma of personalisation
When talking about personalisation in the real estate market you can go wild. But how can you implement this while keeping it under control? Can we show infinite possibilities to customers, or does technology limit us?
Read MoreReal estate landing pages, the complete guide
For a family from a close by city it would be a nice weekend escape and for an elderly couple living further away it would be a good investment. Your landing page is the continuity of your advertisement
Read MoreChange the season and time with Prompto | Why natural light matters?
Knowing that real estate marketing campaigns are usually running for more than a year for a new built project, it makes sense that you have to capture leads in the Summer but also in the Winter. Using the same images at all seasons is tricky.
Read MoreFinTech leads the way for PropTech
Traditional, hardly digitized, opaquely, complicated and not very customer-friendly. The whole finance sector has changed in only one decade by FinTech: In three clicks you send, exchange or request money via your smartphone. What can the real estate sector learn from the finance industry?
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