Why is the Call-to-Action the final point of your lead generation strategy? Think about the time you searched for a product on the web, you signed up for a website or service, you bought a product online, or you followed a company on social media. Each one of these...
Personalisation is hot in the real estate market. Customers want to see where they will work or live before it is built. It’s a way to make sure everyone is on the same page and a great way to convince the customer. A while ago, I wrote an article about...
PropTech everybody has heard of it by now, but what exactly does it mean again?! We give you a short introduction to the most important PropTech areas, use cases and terms. 1. What is PropTech? The term PropTech (property technology) is used to describe any...
An interview with Stefaan Martel, Managing director of Bopro, who was already preparing for the change 15 years ago. PwC just published a survey on real estate trends 2019 as part of their 22nd Annual Global CEO Survey trends series. Even though the real estate market...
Copyright: MIPIM In the first week of July 2019, Paris opened its doors for the most innovative European companies in the real estate market. A celebration of entrepreneurship and technology in a market that is changing faster every day. For people on the outside this...
5 key trends of today's Proptech scene 3.0. in EuropeMIPIM is approaching and we already took a sneak peak at the program. Be assured – the new Proptech 3.0 innovations are as hot as this summer. Take a look at our 5 key trends of today's Proptech...