Wannes Vanspranghe

Wannes Vanspranghe


Boost your sales with Virtual Reality

As a communication platform, virtual reality offers an opportunity to deliver new, unique experiences. The use of virtual reality brings many benefits when used in real estate. 

“When VR is well-executed it is possible to elicit an emotional response from a client, colleague or potential customer, beyond what can be experienced through traditional mediums.”

Virtual reality puts your customer directly into the world you are trying to sell to them. It mimics the way we see the real world. Potential buyers can feel the size of a room and feel the ambient that comes with a great place. 


So what are the business benefits of VR?


  • Immersive – Users are wearing a headset and are completely immersed in the content, meaning fewer distractions and more focus on the message. Let’s, be honest, when’s the last time you sat through an entire presentation without checking your phone or email? 
  • Impactful – The intensity of a VR experience is greater than traditional media, generating strong emotions in its users.
  • Memorable – Our brains are built to remember events linked to locations, this means that VR experiences have a longer trace in the audience’s memory.
  • Innovative – Even though VR has been around for a while now, it still attracts people’s interest. A lot of people never even saw VR goggles, let alone used one. This makes you stand out in fairs or locations where you’re competing with other projects.


Is virtual reality the perfect solution for my project? 

It depends on your strategy of course. Do you want to show your customers the whole apartment and let them experience every room before it is even built? If the answer is yes, you should definitely experiment with the medium. 

The good thing is, experimenting with it won’t set you back thousands of euros. It is just the click of a button within Prompto.
So when you are using Prompto to show your client their future home, you can always step into Virtual Reality. 


If you are interested in learning more about technologies to improve your sales, download our e-book!


Download our E-book